Here at Simple Website Creations, we really try to “keep things fresh”. As we build new websites for clients whether they are a new website client or a repeat website client, we tell them to make sure to keep their website updated. It is so easy to build it and forget it. So don’t let that happen to you and your website.

Keeping it Fresh

A great reason to update your website is because by adding fresh content you will get the benefit of attracting visitors with your updated content, and it also helps improve the number of visitors who return to your website. As many of you know, if your web visitors are engaged in the content displayed on your site, they are more likely to browse your website more, as well as they tend to stay on your website longer. Most website owners believe customer engagement and retention is a primary reason for even having a website.

Get Search Engine Results

Many of you already know the saying that “Content is King” with Google. That is still very true with Google and most other search engines. Search engines favor websites that regularly update their content. By adding new pages, blog posts, or updating existing content, you improve your site's visibility in search engine results pages (SERPs), which can lead to increased organic traffic. If you want to rank higher on Google or any other search engine, then you would do yourself a favor by getting involved in content creation and general updates on a regular and on-going basis.

Stay Committed to Your Audience

If your website is outdated, it may convey a sense of neglect and non-professionalism. By regularly updating your website, you demonstrate that you are committed to your web audience and even your industry. Don’t miss out on the opportunity to impress. You know that “Perception is Reality”.

Stay Competitive

Lack of fresh and relevant content can lead to losing out to your competitors. If your competition is updating their website regularly and staying relevant, and you aren’t, you will most likely be losing out on additional business. So regularly updating your content and providing a professional look and feel to your website should help you not only gain additional customers, but also retain the ones you already have. 

Here at Simple Website Creations, we encourage you to make regular reviews of your website and update your content on an on-going basis. If your website is dated and needs more than just some content updates, feel free to reach out to us to get a FREE ESTIMATE on a brand-new custom-built website for your business. 

Share this information with your friends, family, and associates. If you want marketing help, give Simple Website Creations a call at 218-297-1500 (Ext. 1) or Contact Us today to get started!